What Are the 4 Ps of Marketing?

Posted by Jess Gromada on Jan 13, 2021 11:33 AM

Every solid marketing strategy is centered around the 4 Ps: product, price, place, and promotion. Each P plays a different role in the marketing mix, which describes the various marketing tools and strategies a business uses to achieve certain goals and objectives. 

Let’s explore each P more in depth.

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Four Stages of Risk Management

Posted by Skye Learning Team on Jan 6, 2021 11:52 AM

Risk management consists of four essential stages which, taken together, constitute a systematic process for dealing with the broad array of risks that an organization may face.

Stage 1: Identify the risks. The first step in managing risk is to determine what those risks are.

Stage 2: Assess the risks. Not all risks are equal. For the average company, the risk of having an employee injured in a workplace accident is higher than, for instance, the risk that a meteor will destroy its factory.

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The Cost of Data Leakage

Posted by Marco Martinez on Dec 18, 2020 1:23 PM

Hackers are attackers outside of an organization who exploit security weaknesses in computer systems or networks to gain unauthorized access to information, cause mischief, or make changes to files, settings, or systems. Hackers have become increasingly sophisticated over the years, and many are experts on a variety of computer systems and software.

With the increase in cyberattacks and data security lapses, many organizations have changed their overall approach to data security and are taking a risk-based approach to data security.

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Pros & Cons of Hiring Remote Workers

Posted by Christine Vogt on Dec 11, 2020 12:46 PM

Finding and selecting the best talent is a critical element of organizational success. It's essential to have a robustrecruitment and selection process to attract the best candidates and hire the most qualified applicant for each position.

COVID has made working remotely the norm within many companies. It's important for managers to remember that communicating with remote workers poses certain challenges. For example, a manager can't simply walk over to an employee's desk to make a quick request. Every exchange is more intentional, and phone calls, video chats, emails, and other forms of conversation can disrupt productivity and workflow.

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7 Strategies for Leading a Virtual Workforce

Posted by Frank Connolly on Dec 4, 2020 1:14 PM

Companies of every size are faced with a reality once reserved for "future of work" strategies and conversations in the boardroom. That reality is now.

As more Gen Zers enter the labor market, remote work is predicted to become the norm. In fact, by 2028, 73 percent of all teams will have remote employees, according to UpWork's 2019 Future Workforce Report.

Another eye-opening report is the 2018 Global State of Remote Work. It found that 56 percent of employers worldwide currently offer either a completely remote workplace or a hybrid form of remote work.

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Reasons to Conduct Pay Audits

Posted by Skye Learning Team on Nov 24, 2020 11:57 AM

Many human resource professionals contribute to formulating pay structures, or systems that assess the value and corresponding pay of each employee or job position. Pay becomes a measure of the contribution made by an employee to his or her place of work. If a female employee receives less pay than her male counterpart, is the company inferring she is contributing less? Does the female employee view the situation this way?

Regular equal pay audits are useful tools for identifying pay gaps. Employers choose the parameters for these audits, like collecting pay data by gender.

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Components of an Action Plan

Posted by Jen Conroy on Nov 20, 2020 11:32 AM

Today's professionals are under an increasing amount of pressure to be able to "do it all," which can lead to unhealthy amounts of stress and a decrease in motivation and self-confidence. Help combat these feelings by creating an action plan.

Action Plans describe what you need to accomplish to achieve a given goal, objective, or outcome. Action Plans often list the tasks you need to carry out in chronological order.

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Subject Matter Expert Spotlight: Daniel Aldrich

Posted by Katie Sica on Nov 13, 2020 12:29 PM

Daniel Aldrich is a professor of political science and public policy at Northeastern University, where he’s also Co-Director of the Center for Resilience Studies. Aldrich specializes in disaster recovery, Japanese politics, nuclear power, and NIMBY politics. He has a Ph.D. in government from Harvard University. Skye Learning was thrilled to feature Aldrich’s expert commentary in its online course HR in Times of Crisis.

Formerly, Aldrich has taught at Purdue University, the University of Tokyo, and Tulane University. He has published five books, including Building Resilience and Black Wave, has authored more than 55 peer-reviewed articles, and has written op-eds for media outlets like The New York Times, CNN, and HuffPost.

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6 Tips for Staying Productive While Working From Home

Posted by Jess Gromada on Nov 12, 2020 1:17 PM

Adjusting to a remote work schedule and environment can be challenging. Though there are some advantages to a remote work setup—namely, no commute—there are also many obstacles you wouldn’t normally face in an office setting that may keep you from working to your highest level of productivity.

Many in-office roles switched to remote work as a result of the COVID-19 pandemic. Because the pandemic is ongoing, you may not know when in-person work will resume. For that reason, developing good work-from-home habits in the midst of so much uncertainty will only benefit you in the long run. For those who will continue working remotely even post-pandemic, finding ways to increase productivity while maintaining a healthy work-life balance is essential.

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7 Reasons for Involuntary Dismissal

Posted by Skye Learning Team on Nov 11, 2020 1:32 PM

Dismissing an employee is always a difficult task, and it can negatively affect both the employee and the employer—especially if it is mishandled. Most employers will try to avoid dismissal and will employ progressive discipline (warnings and other disciplinary acts) in an attempt to improve the situation.

In the United States, the doctrine of employment-at-will allows employers to fire employees without giving a reason (as long as the reason isn't illegal, such as discrimination based on age, gender, or race). Most companies dismiss a worker for a specific reason.

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