5 Cover Letter Tips

Posted by Skye Learning Team on Nov 26, 2019 9:00 AM

When applying for a job, it is best practice to write a cover letter, even if the job posting only asks for your resume. Resumes generally follow a specific format and only allow for an abbreviated version of your qualifications. To a hiring manager, they can all start to look the same. The cover letter offers you the opportunity to stand out from the rest of the pack and make a more human appeal for the job. 

Writing a cover letter should take time and consideration. A hastily written and untailored cover letter could make your well-crafted resume worthless. Check out our latest infographic for five simple tips for writing a successful cover letter.

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3 Steps to Improve Your Business Writing

Posted by Katie Sica on Nov 21, 2019 9:24 AM

For many people, grammar is something we absorb over time through reading and listening. We reflect our grammar knowledge in our writing without necessarily knowing why we're correct (or incorrect)—and oftentimes, that's enough to get by.

However, communication is key in the business world. Miscommunications slow down timelines, waste resources, and strain relationships. On the flip side, well-crafted emails, clear presentation slides, and effective business reports help you and your company succeed.

You don't have to be a grammarian to improve your business writing. Here are three strategies to better communicate in the workplace:

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10 Stress Management Tips

Posted by Jennifer Ware on Nov 19, 2019 9:52 AM

Stress can be a major factor in job-related illnesses and poor performance. When a high-stress situation arises or an employee appears to be at risk of stress-related illness, managers should be prepared to handle the issue with care and confidence. Employers can offer proactive and reactive stress management advice to their workers to help prevent small issues from growing into larger problems, and employees can also learn to manage their own stress by using several proven techniques. Check out our latest infographic for ten tips to help you manage stress.

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Subject Matter Expert Spotlight: Cindy Hale

Posted by Katie Sica on Nov 15, 2019 12:09 PM

Cindy Hale is a transformational leader in the healthcare industry. She is Vice President of Strategic Marketing and Engagement at Walden Behavioral Care (WBC), a mental health system with 15 hospitals and clinics. Prior to her role at WBC, she held numerous senior-level positions in marketing at organizations like KHJ Brand Activation and Boston Children’s Hospital.        

Skye Learning is excited to feature Cindy Hale in its Certificate in Leadership for Women in Business. The courses within this certificate investigate body language, communication, leadership, management, negotiation, networking, mentorship, and work-life balance through a women-centric lens.

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5 Common Social Media Marketing Mistakes That Small Business Make

Posted by Paul Terranova on Nov 13, 2019 11:15 AM

In the digital age, small businesses have limitless choices in how to market to their target audiences. Small businesses can use a variety of social media platforms, from Linkedin to YouTube. They can announce new product lines and directly respond to customer questions on Twitter for everyone to see. They can use geofilters on Snapchat to transform a person's face into a cyborg, dog, superhero, or taco. These marketing options are available even for businesses with limited budgets, and the possibilities are limited only by the marketer’s creativity.

Of course, it’s difficult to make a noticeable splash in a large body of water, and the internet is a virtual ocean. To be successful, a social media marketing campaign must be crafted and delivered strategically.

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Subject Matter Expert Spotlight: Kadesh Simms

Posted by Katie Sica on Nov 8, 2019 10:11 AM

Skye Learning is excited to spotlight Kadesh Simms, a subject matter expert for Skye’s aPHR™ Exam Prep Course. Simms has an MBA in human resource management, the SHRM-SCP credential, and over ten years of experience working in HR, project management, education management, and urban education.

Simms is Associate Vice President of Human Resources at IvyGate International Education Group. Her HR department serves more than 50 employees in over 15 U.S. states. She also collaborates with IvyGate’s global headquarters in Beijing, China.

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10 Steps for Developing a Marketing Plan

Posted by Skye Learning Team on Nov 6, 2019 9:15 AM

For entrepreneurs, a marketing plan is an essential resource, as it outlines the new venture's approach to attracting potential customers and convincing them to buy the products or services. It can also be used to obtain funding from investors.

Entrepreneurs rely on marketing plans to quantify expected marketing goals and results and provide a reference point for the organization; they also offer structure and direction for the marketing effort. In addition, a marketing plan can be employed to communicate marketing strategy and objectives to others in the organization.

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8 Stages of the Entrepreneurial Process

Posted by Skye Learning Team on Oct 29, 2019 11:47 AM

When starting a new venture or business, there is a sequential process that you can follow to help you stay on course. This process can be broken down into eight stages, starting with discovery and ending with implementation.   

Much of the entrepreneurial process is focused on developing a product or service and planning how to successfully introduce it into the marketplace. To do this successfully, you need strong leadership in place. Leadership is particularly central to Stage Four: Strategic Planning, in which the vision for the venture is established.

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Subject Matter Expert Spotlight: Debbie Nguyen

Posted by Katie Sica on Oct 25, 2019 10:47 AM

This week, Skye Learning is spotlighting Debbie Nguyen, a subject matter expert featured in Strategy for Nonprofit Organizations, available now on Skye!

Debbie Nguyen has nearly a decade of experience in the nonprofit sector. Currently, she is Director of Planning & Operations for Foster America, Youth Leadership Program Director for ASPIRE: Asian Sisters Participating in Reaching Excellence, and a grants writer for Positive Tracks. Through ASPIRE, Nguyen helps mentor and tutor Asian-American high school girls. Prior to this, as College Success Director at Let’s Get Ready, Nguyen served hundreds of low-income high school seniors preparing for college.

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5 Principles for Developing an Ethical Culture

Posted by Skye Learning Team on Oct 22, 2019 10:16 AM

Leadership and ethical conduct go hand in hand. Principled leaders demand principled behavior. In turn, ethical behavior is a foundation of effective leadership.

When it comes to organizational ethics, it starts at the top. No organization can achieve a sustainable ethical culture without senior management setting the example and leading the way.

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