Owning and running a small business is an incredible feat that is not for the faint of heart. You have a passion and you’re making money doing it, which is amazing! But, to make sure your business is staying relevant in today’s point-and-click world, you need to take the proper steps. Having a solid online presence is essential!
Cybersecurity threats are everywhere, and can be especially worrisome for small businesses. Small businesses are often targets of cyber attacks because they have information that is attractive to cybercriminals, without the cybersecurity large businesses and corporations have to keep them safe. When running a business, large or small, you must take all measures to protect sensitive information, your employees, and the technology you use.
There is nothing more exciting than receiving a job offer for an opportunity you really want. It can be tempting to say an enthusiastic “YES!” and sign the paperwork without asking questions. But, before you do, it’s important to read the fine print and make sure you’re receiving proper compensation and benefits.
Creating an inclusive work culture can be difficult if you don’t know where to start. It’s such an important task; how do you best respect and encourage the diversity and inclusion of everyone in your workplace? One of the most effective ways to keep talented employees is to make sure they feel represented and valued. This is a long-term effort that needs to be prioritized every day and updated consistently.
Marketing professionals know that running a successful social media campaign takes a lot of strategic planning. Whether you’re raising money for a good cause or selling a product or service, reaching the right audience with the right platform is key.
Nothing is worse than spending hours perfecting your email marketing, only for the open rates and click-through rates to be less than stellar. What is the key to creating emails that people want to read? Is it the content? The subject line?
Most of the time, it’s when you send an email that determines its success. Marketers want to catch email subscribers at a time when they’ll be most likely to open an email as it arrives.
In the business world, having a LinkedIn profile is like having a sharp blazer for interviews – it’s a must. LinkedIn acts as an online resume and a place to network with colleagues and others in your industry, so it’s a great resource for finding jobs, exploring career interests, and keeping in contact with former employers and coworkers.