In many situations, marketing skills are needed for non-marketing jobs. Maybe you work for a smaller business and you’ve been tasked with keeping an eye on the social media analytics, or you’ve been asked to make small changes to the website using WordPress.

Interviewing for a new position is perhaps the most intimidating part of a job search. It’s exciting to learn more about what you might be doing in a new role, but it can be difficult to know the right things to say.

Whether you’re a current student, recent post-grad on the job hunt, or someone who has been in the business world for a number of years, you should take a business writing course. Why?

If your website hasn’t been updated in a while, it might be time for a redesign. Why? Because you always want your website to reflect your business values and create a good experience for your customers.

When you’re questioning whether to stay or leave the job you currently have, there are important questions to ask yourself before you make any big moves.

We all know hard skills are important to every job. Each position has different hard skills that employees need to have (e.g. technical, software, and hardware knowledge for an IT professional, spatial awareness, design, and carpentry skills for a contractor). But at the end of the day, what are the skills every employee needs to have? Soft skills. 

But, what are soft skills? They’re the skills you’d like to see in the people you work with, like good communication, flexibility, and adaptability.

They certainly are! However, the worth of a certificate is determined by how you plan to advance your career with it. If you plan to spend money on a certificate to stay in the same role at the same salary, it might not be worth the expense.

Starting as a new project manager can be incredibly daunting, so it’s helpful to know what skills you need to bring to the table to be successful. Skills like risk management, problem solving, and critical thinking are core skills that are needed by any project manager, but skills like active listening, effective communication, and technology knowledge are what make the difference between a subpar leader and a great leader.

YES! There are a million reasons why you should always practice good etiquette over email. You’re representing yourself, and your employer, every time you send an email. You want to be someone who has a record of always being professional, not someone who gets caught gossiping about a coworker.

As silly as it sounds, forgetting to send a thank you note after a job interview could be the difference between getting a new job or being disqualified from the running. When it comes to proper post-interview etiquette, it is important to get it right.