10 Steps for Developing a Marketing Plan

Posted by Skye Learning Team on Nov 6, 2019 9:15 AM

For entrepreneurs, a marketing plan is an essential resource, as it outlines the new venture's approach to attracting potential customers and convincing them to buy the products or services. It can also be used to obtain funding from investors.

Entrepreneurs rely on marketing plans to quantify expected marketing goals and results and provide a reference point for the organization; they also offer structure and direction for the marketing effort. In addition, a marketing plan can be employed to communicate marketing strategy and objectives to others in the organization.

Read More

Subject Matter Expert Spotlight: Israel Kloss

Posted by Katie Sica on Aug 15, 2019 8:19 AM

Israel Kloss is Founding Principal of Findable Consulting, Co-Founder of Learn to Earn, and a Business Intelligence Insights Developer at Analog Devices. What’s more, Skye Learning is excited to announce that Kloss is a subject matter expert for Skye’s forthcoming Introduction to Google Analytics course.

Read More

Subject Matter Expert Spotlight: Julia Campbell

Posted by Katie Sica on Jul 9, 2019 9:24 AM

This week, Skye Learning would like to spotlight Julia Campbell, a subject matter expert whose commentary is featured in numerous Skye courses: Social Media Marketing, Content Marketing, Modern Marketing, Social Media for Nonprofits, and Principles of Marketing for Nonprofit Organizations.

Campbell is a digital marketing consultant and strategist, as well as the Founder and Principal of J Campbell Social Marketing. She is also a keynote speaker and author of Storytelling in the Digital Age: A Guide for Nonprofits. Campbell is passionate about training nonprofits to use digital tools to raise money and awareness for their organizations.

Read More

Evolution of SEO and Content Marketing

Posted by Katie Sica on Jun 27, 2019 2:32 PM

This week, Skye is following up again with Stephanie St. Martin, Senior Marketing Manager at Archetype Consulting and expert in all things marketing—including social media marketing, content marketing, and search engine optimization.

Below, Stephanie St. Martin explains the evolution of SEO and content marketing:

Read More

Subject Matter Expert Spotlight: Stephanie St. Martin

Posted by Katie Sica on Jun 21, 2019 10:06 AM

This week, Skye Learning is excited to spotlight Stephanie St. Martin, whose expert commentary appears in numerous Skye courses: Search Engine Optimization, Social Media Marketing, and Content Marketing.

St. Martin is a Senior Marketing Manager at Archetype Consulting and a board member for the University of South Florida’s Digital Marketing Advisory Board. St. Martin specializes in SEO, social media, content marketing, keyword research, querying, and more. She has also taught philosophy, was the featured Pet Blogger for Boston.com, and is known for sending handwritten thank you cards.

Read More

7 Tips for an Effective Marketing Strategy

Posted by Skye Learning Team on May 14, 2019 10:00 AM

Creating an effective marketing strategy requires more than just putting together a plan. Evaluating your existing marketing efforts, setting clear goals, and establishing meaningful KPIs are just some of the things that you need to keep in mind. To learn more about how to develop an effective marketing strategy, check out the seven tips in our latest infographic.

Read More

The Benefits of Social Media Marketing

Posted by Jen Conroy on Mar 27, 2019 9:13 AM

Social media marketing has quickly become an essential piece of an organization's marketing strategy. With millions of potential customers trafficking the Internet on a daily basis, social media platforms serve as centralized hubs for conversation and content sharing. Engaging with social media allows organizations to add their voices to the conversation and ultimately increase sales, promote brand recognition, and foster customer loyalty.

Read More

Questioning Your Digital Marketing Strategy

Posted by Frank Connolly on Jan 24, 2019 12:54 PM

A clear strategy is the essential foundation for any successful digital marketing effort. Our latest Skye Learning video outlines the five key questions you need to ask as you develop your digital marketing strategy.

Read More

Is SEO As Optimal As We Think It Is?

Posted by Joe Peters on Dec 5, 2018 10:21 AM

In December 2000, 20th Century Fox released the inexplicably successful Dude, Where’s My Car?, a motion picture so puerile that the Chicago Tribune suggested audiences would leave the theater exclaiming, “Dude, I can’t believe I sat through that movie!” During that same week, a tech startup named Google released its toolbar extension, integrating its cutting-edge “page rank” search engine into browsers.

Google’s subsequent meteoric rise gave us the industry of search engine optimization, whose practitioners soon discovered a principle long embraced by Hollywood: You’ll never go broke giving people what they want.

Read More

Behind the Scenes of Social Media Marketers

Posted by Patrycja Charubin on Dec 4, 2018 9:30 AM

Marketers today understand that most of their target audience is using some type of social media platform. Social media is a great way for people to connect with one another, and it also provides an opportunity for businesses to connect with their consumers. Marketers use different forms of social media marketing to advertise to their target markets. By using various social platforms, they can create partnerships with social media influencers, post engaging videos, and use strategic hashtags, among other things. For more on social media marketing, check out our latest infographic that covers some of the most popular social media advertising tactics.

Read More

Recent Posts