Buyers are evolving faster than sellers.
A major factor in the growing gap between buyer and seller is the rise of millennial decision-makers. There are more than 11 million Millennials worldwide on LinkedIn alone. Mobile technology, increased information, more market transparency, and data analytics are some of the elements shaping how Millennials make buying decisions for their organizations. Sellers must adapt to the following shifts in order to win the attention, business, and loyalty of millennial buyers. Check out our latest infographic for five need-to-know characteristics of millennial buyers.