10 Steps for Developing a Marketing Plan

Posted by Skye Learning Team on Nov 6, 2019 9:15 AM

For entrepreneurs, a marketing plan is an essential resource, as it outlines the new venture's approach to attracting potential customers and convincing them to buy the products or services. It can also be used to obtain funding from investors.

Entrepreneurs rely on marketing plans to quantify expected marketing goals and results and provide a reference point for the organization; they also offer structure and direction for the marketing effort. In addition, a marketing plan can be employed to communicate marketing strategy and objectives to others in the organization.

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8 Stages of the Entrepreneurial Process

Posted by Skye Learning Team on Oct 29, 2019 11:47 AM

When starting a new venture or business, there is a sequential process that you can follow to help you stay on course. This process can be broken down into eight stages, starting with discovery and ending with implementation.   

Much of the entrepreneurial process is focused on developing a product or service and planning how to successfully introduce it into the marketplace. To do this successfully, you need strong leadership in place. Leadership is particularly central to Stage Four: Strategic Planning, in which the vision for the venture is established.

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Differences between Entrepreneurship and Small Business

Posted by Jeff Flanders on Apr 30, 2019 10:15 AM

There is a difference between being an entrepreneur and running and owning a small business. While it is true that most successful businesses start small, the approach that an entrepreneur takes differs from that of a small business owner.

The following infographic summarizes some of those key differences.

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Advice to Entrepreneurs: Keep it Simple – and Clean

Posted by Skye Learning Team on Apr 5, 2019 9:52 AM

Sure, you’ve got a great idea for a new company. But will potential investors think it’s great enough to fund? Smaiyra Million – former operating partner at a major venture-capital firm and now director of strategic initiatives at the Babson College Center for Women’s Entrepreneurial Leadership – has sound advice. You need to keep your vision clear and simple, she says in our latest Skye Learning video – and you’ve got to have clean and well-documented data to show the money people.

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6 I’s of Innovation

Posted by Sandy Slager on Jan 8, 2019 9:30 AM

Today, companies understand that in order to stay relevant and be successful, they must continually innovate. Companies can hire innovative individuals, but they can also inspire innovation from within. Our latest infographic covers the six “i’s” of innovation and highlights ways to foster innovation in the workplace.  

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Innovation Requires Courage

Posted by Sandy Slager on Jan 3, 2019 10:35 AM

Can people learn to be more innovative? Chris Colbert, managing director of the Harvard Innovation Labs, believes they can. In our latest Skye Learning video, Colbert argues that the key to being innovative is having the courage to embrace new ideas.

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