YES! There are a million reasons why you should always practice good etiquette over email. You’re representing yourself, and your employer, every time you send an email. You want to be someone who has a record of always being professional, not someone who gets caught gossiping about a coworker.

Nothing is worse than spending hours perfecting your email marketing, only for the open rates and click-through rates to be less than stellar. What is the key to creating emails that people want to read? Is it the content? The subject line?

Most of the time, it’s when you send an email that determines its success. Marketers want to catch email subscribers at a time when they’ll be most likely to open an email as it arrives.

Even with the rise of social media and text messaging, good old-fashioned email remains one of the most effective marketing tools used in the for-profit world—and it continues to play a significant role in nonprofit fundraising, as well. Why? There are many reasons, but arguably the most compelling is cost. In general, it is estimated that it costs about 80 percent less to send a cultivated prospect an email than a printed direct mail package.