Tips for Creating Effective Email Communications

Posted by Frank Connolly on Mar 4, 2020 12:46 PM

Even with the rise of social media and text messaging, good old-fashioned email remains one of the most effective marketing tools used in the for-profit world—and it continues to play a significant role in nonprofit fundraising, as well. Why? There are many reasons, but arguably the most compelling is cost. In general, it is estimated that it costs about 80 percent less to send a cultivated prospect an email than a printed direct mail package.

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