10 SEM Best Practices

Posted by Skye Learning Team on Apr 1, 2020 10:24 AM

Search engines will reward websites that contain relevant content related to a keyword search by ranking those websites higher in search results. A website will also want to use those targeted keywords in a way that will raise the page's visibility with various search engines.

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Differences between SEO and SEM

Posted by Skye Learning Team on Dec 10, 2019 9:28 AM

The terms search engine marketing (SEM) and search engine optimization (SEO) are widely used in the marketing industry. Digital marketers define both terms as the marketing of a business online, using both paid advertisements that appear on search engine results pages (SERPs) as well as unpaid methods (SEO). Search engine marketing is a strategy for promoting increased website traffic and visibility. The bulk of SEM is conducted primarily through paid advertising.

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