What Are the 4 Ps of Marketing?

Posted by Jess Gromada on Jan 13, 2021 11:33 AM

Every solid marketing strategy is centered around the 4 Ps: product, price, place, and promotion. Each P plays a different role in the marketing mix, which describes the various marketing tools and strategies a business uses to achieve certain goals and objectives. 

Let’s explore each P more in depth.

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The Cost of Data Leakage

Posted by Marco Martinez on Dec 18, 2020 1:23 PM

Hackers are attackers outside of an organization who exploit security weaknesses in computer systems or networks to gain unauthorized access to information, cause mischief, or make changes to files, settings, or systems. Hackers have become increasingly sophisticated over the years, and many are experts on a variety of computer systems and software.

With the increase in cyberattacks and data security lapses, many organizations have changed their overall approach to data security and are taking a risk-based approach to data security.

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7 Strategies for Leading a Virtual Workforce

Posted by Frank Connolly on Dec 4, 2020 1:14 PM

Companies of every size are faced with a reality once reserved for "future of work" strategies and conversations in the boardroom. That reality is now.

As more Gen Zers enter the labor market, remote work is predicted to become the norm. In fact, by 2028, 73 percent of all teams will have remote employees, according to UpWork's 2019 Future Workforce Report.

Another eye-opening report is the 2018 Global State of Remote Work. It found that 56 percent of employers worldwide currently offer either a completely remote workplace or a hybrid form of remote work.

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6 Tips for Staying Productive While Working From Home

Posted by Jess Gromada on Nov 12, 2020 1:17 PM

Adjusting to a remote work schedule and environment can be challenging. Though there are some advantages to a remote work setup—namely, no commute—there are also many obstacles you wouldn’t normally face in an office setting that may keep you from working to your highest level of productivity.

Many in-office roles switched to remote work as a result of the COVID-19 pandemic. Because the pandemic is ongoing, you may not know when in-person work will resume. For that reason, developing good work-from-home habits in the midst of so much uncertainty will only benefit you in the long run. For those who will continue working remotely even post-pandemic, finding ways to increase productivity while maintaining a healthy work-life balance is essential.

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Subject Matter Expert Spotlight: Lloyd Schwartz

Posted by Katie Sica on Oct 9, 2020 1:15 PM

This week, Skye Learning is spotlighting Lloyd Schwartz, an award-winning poet, critic, and teacher. Lloyd Schwartz is currently the Poet Laureate of Somerville, MA. For nearly 40 years, he taught poetry at UMass Boston, where he helped to establish a Masters of Fine Arts in Creative Writing program.

Schwartz has authored five books of poetry, including Little Kisses and the forthcoming Who’s on First (New and Selected Poems). His poems have been published in The New Yorker, The Atlantic, The Best of the Best American Poetry, and other prominent journals. In 1994, he won the Pulitzer Prize for Criticism regarding his work on American poet Elizabeth Bishop.

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Owner’s Project Requirements - LEED

Posted by Christine Vogt on Oct 1, 2020 10:30 AM

One of the first steps that a project team must take in order to reduce the energy consumption of a building is to design the project with energy goals in mind. These energy-saving benchmarks are defined in our latest infographic “Owner's Project Requirements (OPR)”. The project requirements outlined in the OPR infographic will serve as the reference points for all design, construction, and ongoing maintenance operations.

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8 Benefits of Lean

Posted by Dan Picard on Sep 25, 2020 11:51 AM

Lean is more than a simple collection of tools; it is an interconnected system that focuses an entire organization on creating the value that customers want in the most efficient and effective way possible.

In an effective Lean system:

  • Practitioners work continuously to eliminate the defects and rework in their systems
  • Material and information is "pulled" by downstream processes in the system
  • Value-added work is enhanced and non-value-added work is minimized
  • Resources (including employee skills) are maximized to the greatest extent possible
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Subject Matter Expert Spotlight: Johanna Rothman

Posted by Skye Learning Team on Sep 14, 2020 12:21 PM

Johanna Rothman is the owner of Rothman Consulting Group, through which she has coached product developers, led Agile transformations, and improved projects, programs, and organizations for over 26 years. She has also written a large collection of books about project management and the workplace.

Prior to consulting, Rothman was a software engineer who served as a project leader, program manager, and director at Boston Technology. She is a longtime contributor to Skye Learning courseware, providing expert commentary for Introduction to Agile, Principles of Scrum, PMP® Exam Prep Course, and more.

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Beyond the Basics: The Do's and Don'ts of Resume Writing

Posted by Skye Learning Team on Sep 9, 2020 12:27 PM

In this job market, candidates need every advantage they can get to stand out, and a well-crafted resume is crucial. Producing the best possible resume requires knowing its function--to get you into the pile of candidates who will be considered further.

When writing your resume, it’s important to recognize that the hiring manager may be fielding hundreds of resumes for a position in addition to their regular job duties. Each resume, therefore, will receive only a cursory glance to determine the candidate’s qualifications. Your resume should be designed to make it easy for a hiring manager to learn your professional accomplishments at a glance. To that end, follow a few rules to ensure your application isn’t overlooked.

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How’re We Doing?

Posted by Frank Connolly on Aug 20, 2020 12:25 PM

Like former New York mayor Ed Koch, who was famous for his catchphrase, “How’m I doing”, we here at MindEdge and Skye Learning are always looking for feedback from the public.

Comments from our learners, both positive and negative, help us work continuously to improve our courses and certificate programs. And so our question to the public is a simple one: What sort of impact are our courses having on the lives and careers of our learners?

The answer, based on the findings of our first Learner Outcomes survey, appears to be overwhelmingly positive.

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