Is SEO As Optimal As We Think It Is?

Posted by Joe Peters on Dec 5, 2018 10:21 AM

In December 2000, 20th Century Fox released the inexplicably successful Dude, Where’s My Car?, a motion picture so puerile that the Chicago Tribune suggested audiences would leave the theater exclaiming, “Dude, I can’t believe I sat through that movie!” During that same week, a tech startup named Google released its toolbar extension, integrating its cutting-edge “page rank” search engine into browsers.

Google’s subsequent meteoric rise gave us the industry of search engine optimization, whose practitioners soon discovered a principle long embraced by Hollywood: You’ll never go broke giving people what they want.

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