Each year, Google answers more than two trillion search queries — which translates to more than three million searches per minute. This means that for every minute a business is not properly optimized for search engines, it is missing out on thousands of potential visitors and customers. Search engine optimization (SEO), the process of increasing the quantity and quality of traffic to a website through search engines, is a must for small businesses that engage in marketing online.

Here are 5 best practices for maximizing your results using search engine optimization.

Israel Kloss is Founding Principal of Findable Consulting, Co-Founder of Learn to Earn, and a Business Intelligence Insights Developer at Analog Devices. What’s more, Skye Learning is excited to announce that Kloss is a subject matter expert for Skye’s forthcoming Introduction to Google Analytics course.

As part of its "Project Oxygen," designed to improve managerial performance, Google analyzed more than 10,000 performance reviews, feedback surveys, and other reports to figure out what makes a manager effective. After analyzing the data, the company circulated eight behaviors that managers could model to improve the quality of their management. Check out our latest infographic to learn more.