Anyone trying to navigate today’s job market knows how important it is to stand out from the competition. That’s why defining and developing your own personal brand can be critical to your career success. But personal branding is about more than simple self-promotion, as our latest Skye Learning video explains.

When someone types your name into an online search engine, what will they find? Your social media profiles--which might include your professional accomplishments, awards, charitable activities, and more--all contribute to your personal brand. Carefully marketing yourself online allows you to showcase your personality and highlight the skills and experience you have to offer. Don’t make the mistake of neglecting your online image. Answer the four branding questions to help identify and define your personal brand.