Influencer Marketing

Posted by Skye Learning Team on Feb 18, 2020 10:43 AM

Have you ever purchased a product based on the recommendation of a friend, family member, or colleague? It's an accepted principle of marketing that consumers tend to trust and follow personal recommendations—usually from family and friends—more than they trust traditional advertising messages. And, in the digital age, a growing number of consumers are also following advice and recommendations from people they don't know but still trust: influencers.

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