10 SEM Best Practices

Posted by Skye Learning Team on Apr 1, 2020 10:24 AM

Search engines will reward websites that contain relevant content related to a keyword search by ranking those websites higher in search results. A website will also want to use those targeted keywords in a way that will raise the page's visibility with various search engines.

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The OMCP® Certification Process

Posted by Katie Sica on Mar 5, 2020 12:09 PM

Are you a digital marketing professional looking to advance your career? The Online Marketing Certified Professional (OMCP) certification is a premier, industry-recognized credential that reflects your mastery of online marketing concepts and best practices. 

There are three steps for earning your OMCP certification:

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Influencer Marketing

Posted by Skye Learning Team on Feb 18, 2020 10:43 AM

Have you ever purchased a product based on the recommendation of a friend, family member, or colleague? It's an accepted principle of marketing that consumers tend to trust and follow personal recommendations—usually from family and friends—more than they trust traditional advertising messages. And, in the digital age, a growing number of consumers are also following advice and recommendations from people they don't know but still trust: influencers.

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Subject Matter Expert Spotlight: Ronald Couming

Posted by Katie Sica on Dec 19, 2019 10:43 AM

This week, Skye Learning is excited to spotlight Ronald Couming, an expert in search engine optimization (SEO) and digital marketing. He’s also a subject matter expert who appears in numerous courses within Skye’s Certificate in Digital Marketing.

Couming is CEO and Founder of RCS Online Solutions, which helps business owners and entrepreneurs find, convert, and retain clients. He also hosts a weekly radio show called Internet Marketing and Business Solutions with Ronald Couming. Learn more at RCS Technology Solutions.

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5 Best Practices for Utilizing Search Engine Optimization

Posted by Paul Terranova on Dec 12, 2019 12:11 PM

Each year, Google answers more than two trillion search queries — which translates to more than three million searches per minute. This means that for every minute a business is not properly optimized for search engines, it is missing out on thousands of potential visitors and customers. Search engine optimization (SEO), the process of increasing the quantity and quality of traffic to a website through search engines, is a must for small businesses that engage in marketing online.

Here are 5 best practices for maximizing your results using search engine optimization.

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Differences between SEO and SEM

Posted by Skye Learning Team on Dec 10, 2019 9:28 AM

The terms search engine marketing (SEM) and search engine optimization (SEO) are widely used in the marketing industry. Digital marketers define both terms as the marketing of a business online, using both paid advertisements that appear on search engine results pages (SERPs) as well as unpaid methods (SEO). Search engine marketing is a strategy for promoting increased website traffic and visibility. The bulk of SEM is conducted primarily through paid advertising.

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10 Steps for Developing a Marketing Plan

Posted by Skye Learning Team on Nov 6, 2019 9:15 AM

For entrepreneurs, a marketing plan is an essential resource, as it outlines the new venture's approach to attracting potential customers and convincing them to buy the products or services. It can also be used to obtain funding from investors.

Entrepreneurs rely on marketing plans to quantify expected marketing goals and results and provide a reference point for the organization; they also offer structure and direction for the marketing effort. In addition, a marketing plan can be employed to communicate marketing strategy and objectives to others in the organization.

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Subject Matter Expert Spotlight: CL Tian

Posted by Katie Sica on Oct 4, 2019 10:27 AM

This week, Skye Learning is spotlighting CL Tian, a subject matter expert who appears in Skye’s Conversion Rate Optimization and Digital Marketing Strategy courses.

CL Tian is an expert in digital marketing and entrepreneurship who focuses on strategy, technology, and design for early- and growth-stage companies. She is also the founder of PINKOA, a Boston-based digital marketing firm. PINKOA helps its customers achieve their business growth goals and adapt to the latest consumer behavior using the most relevant cross-channel, multi-channel, and touch-point digital marketing strategies.

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Evolution of SEO and Content Marketing

Posted by Katie Sica on Jun 27, 2019 2:32 PM

This week, Skye is following up again with Stephanie St. Martin, Senior Marketing Manager at Archetype Consulting and expert in all things marketing—including social media marketing, content marketing, and search engine optimization.

Below, Stephanie St. Martin explains the evolution of SEO and content marketing:

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Subject Matter Expert Spotlight: Stephanie St. Martin

Posted by Katie Sica on Jun 21, 2019 10:06 AM

This week, Skye Learning is excited to spotlight Stephanie St. Martin, whose expert commentary appears in numerous Skye courses: Search Engine Optimization, Social Media Marketing, and Content Marketing.

St. Martin is a Senior Marketing Manager at Archetype Consulting and a board member for the University of South Florida’s Digital Marketing Advisory Board. St. Martin specializes in SEO, social media, content marketing, keyword research, querying, and more. She has also taught philosophy, was the featured Pet Blogger for Boston.com, and is known for sending handwritten thank you cards.

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