Popular Marketing Skills to Add to Your 2022 Resume

Posted by Eileen Moynihan on Aug 10, 2022 11:57 AM

In many situations, marketing skills are needed for non-marketing jobs. Maybe you work for a smaller business and you’ve been tasked with keeping an eye on the social media analytics, or you’ve been asked to make small changes to the website using WordPress.

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5 Tips to Boost Your Holiday Marketing Strategy

Posted by Eileen Moynihan on Nov 22, 2021 11:26 AM

It’s the season of giving, and it’s the season of spending. From grocery store trips to online shopping and charitable donations, this is the time of year when American consumers spend the most money.

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How to Use Social Media to Grow Your Business

Posted by Eileen Moynihan on Oct 18, 2021 11:49 AM

Social media doesn’t feel incredibly important when you’re trying to build a small business, but it makes a huge difference when it comes to visibility. With consumers spending so much time on social media every day, it makes sense to try to reach them on their Instagram Discover pages or Facebook newsfeeds.

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Top Analytics Tools for Marketers

Posted by Eileen Moynihan on Oct 4, 2021 10:44 AM

To be a successful marketer is to collect the right insights on your business’s marketing strategy from a variety of sources. Some programs are more popular than others, and the common and popular platforms are what you’ll want to know to excel in your current and future marketing positions.

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Tips for Creating Effective Social Media Ads

Posted by Eileen Moynihan on Jun 22, 2021 1:31 PM

Marketing professionals know that running a successful social media campaign takes a lot of strategic planning. Whether you’re raising money for a good cause or selling a product or service, reaching the right audience with the right platform is key.

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The Best Time to Send Email Marketing

Posted by Eileen Moynihan on May 28, 2021 10:52 AM

Nothing is worse than spending hours perfecting your email marketing, only for the open rates and click-through rates to be less than stellar. What is the key to creating emails that people want to read? Is it the content? The subject line?

Most of the time, it’s when you send an email that determines its success. Marketers want to catch email subscribers at a time when they’ll be most likely to open an email as it arrives.

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Subject Matter Expert Spotlight: Bob Cargill

Posted by Katie Sica on Mar 26, 2021 10:45 AM

This week, Skye Learning® is spotlighting Bob Cargill, an award-winning copywriter, social media consultant, content marketer, creative director, teacher, public speaker, contractor, freelancer, and subject matter expert. He is also President of the American Marketing Association of Boston.

Formerly, Cargill has been an adjunct professor at Suffolk University, Massachusetts College of Pharmacy and Health Sciences, and New England College of Business. He has also worked at various companies as Senior Copywriter, Director of Social Media, Creative Director, and more. Skye was thrilled to feature Bob Cargill in the online course Social Media Marketing.

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What Are the 4 Ps of Marketing?

Posted by Jess Gromada on Jan 13, 2021 11:33 AM

Every solid marketing strategy is centered around the 4 Ps: product, price, place, and promotion. Each P plays a different role in the marketing mix, which describes the various marketing tools and strategies a business uses to achieve certain goals and objectives. 

Let’s explore each P more in depth.

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Most Important Skills to Have in a Marketing Career

Posted by Jess Gromada on Oct 22, 2020 12:43 PM

Most people know that the field of marketing changes quickly, but the real topic on marketing professionals’ minds is, “How do I keep up?” Adapting to this growing, changing industry requires a lifelong-learning mindset and a commitment to continuously upskill.

Here are five skills that are crucial for sustaining a successful marketing career:

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5 Social Media Marketing Mistakes

Posted by Skye Learning Team on Aug 26, 2020 11:03 AM

Social media is a powerful marketing tool. Whether you’re looking to bring awareness to your brand, generate leads, or sell products, social media can help you achieve your marketing goal. Although social media marketing can widen your reach, it can also backfire if not done with care. Here are 5 social media marketing mistakes you’ll want to make sure to avoid.

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