Marketing professionals know that running a successful social media campaign takes a lot of strategic planning. Whether you’re raising money for a good cause or selling a product or service, reaching the right audience with the right platform is key.
Nothing is worse than spending hours perfecting your email marketing, only for the open rates and click-through rates to be less than stellar. What is the key to creating emails that people want to read? Is it the content? The subject line?
Most of the time, it’s when you send an email that determines its success. Marketers want to catch email subscribers at a time when they’ll be most likely to open an email as it arrives.
This week, Skye Learning® is spotlighting Bob Cargill, an award-winning copywriter, social media consultant, content marketer, creative director, teacher, public speaker, contractor, freelancer, and subject matter expert. He is also President of the American Marketing Association of Boston.
Formerly, Cargill has been an adjunct professor at Suffolk University, Massachusetts College of Pharmacy and Health Sciences, and New England College of Business. He has also worked at various companies as Senior Copywriter, Director of Social Media, Creative Director, and more. Skye was thrilled to feature Bob Cargill in the online course Social Media Marketing.
Every solid marketing strategy is centered around the 4 Ps: product, price, place, and promotion. Each P plays a different role in the marketing mix, which describes the various marketing tools and strategies a business uses to achieve certain goals and objectives.
Let’s explore each P more in depth.
Most people know that the field of marketing changes quickly, but the real topic on marketing professionals’ minds is, “How do I keep up?” Adapting to this growing, changing industry requires a lifelong-learning mindset and a commitment to continuously upskill.
Here are five skills that are crucial for sustaining a successful marketing career:
Social media is a powerful marketing tool. Whether you’re looking to bring awareness to your brand, generate leads, or sell products, social media can help you achieve your marketing goal. Although social media marketing can widen your reach, it can also backfire if not done with care. Here are 5 social media marketing mistakes you’ll want to make sure to avoid.
This week, Skye Learning is spotlighting Brock Allen, a strategic marketing and business development consultant with over twenty years of experience in Vice President of Marketing roles. Skye was thrilled to include Allen’s expert commentary in Mobile Marketing, a course within Skye’s online Certificate in Digital Marketing.
As a consultant, Allen has architected viral campaigns, generated substantial qualified leads, and helped clients drive huge acquisitions. He has also served as a digital marketing expert for Boston Online Marketing. Previously, Allen worked at Blue Sky Technology Partners, QSI, and AWI.
Search engines will reward websites that contain relevant content related to a keyword search by ranking those websites higher in search results. A website will also want to use those targeted keywords in a way that will raise the page's visibility with various search engines.
Are you a digital marketing professional looking to advance your career? The Online Marketing Certified Professional (OMCP) certification is a premier, industry-recognized credential that reflects your mastery of online marketing concepts and best practices.
There are three steps for earning your OMCP certification:
Have you ever purchased a product based on the recommendation of a friend, family member, or colleague? It's an accepted principle of marketing that consumers tend to trust and follow personal recommendations—usually from family and friends—more than they trust traditional advertising messages. And, in the digital age, a growing number of consumers are also following advice and recommendations from people they don't know but still trust: influencers.