Social media doesn’t feel incredibly important when you’re trying to build a small business, but it makes a huge difference when it comes to visibility. With consumers spending so much time on social media every day, it makes sense to try to reach them on their Instagram Discover pages or Facebook newsfeeds.
To be a successful marketer is to collect the right insights on your business’s marketing strategy from a variety of sources. Some programs are more popular than others, and the common and popular platforms are what you’ll want to know to excel in your current and future marketing positions.
Owning and running a small business is an incredible feat that is not for the faint of heart. You have a passion and you’re making money doing it, which is amazing! But, to make sure your business is staying relevant in today’s point-and-click world, you need to take the proper steps. Having a solid online presence is essential!
Cybersecurity threats are everywhere, and can be especially worrisome for small businesses. Small businesses are often targets of cyber attacks because they have information that is attractive to cybercriminals, without the cybersecurity large businesses and corporations have to keep them safe. When running a business, large or small, you must take all measures to protect sensitive information, your employees, and the technology you use.
My mother once told me something her undergraduate thesis adviser had said to her: “You do a lot of writing when you’re not writing.”
For the past year and change, millions of Americans have struggled to adjust to the unique demands of remote work. As has become abundantly clear, a home environment, for all its comforts, presents a host of obstacles to productivity.
Fortunately, we have not lacked for advice about how to deal with these obstacles. Search for “remote work focus tips” and you’ll find dozens of articles full of valuable insights about the importance of scheduling, routine, physical wellness, and organization.
There is nothing more exciting than receiving a job offer for an opportunity you really want. It can be tempting to say an enthusiastic “YES!” and sign the paperwork without asking questions. But, before you do, it’s important to read the fine print and make sure you’re receiving proper compensation and benefits.
Creating an inclusive work culture can be difficult if you don’t know where to start. It’s such an important task; how do you best respect and encourage the diversity and inclusion of everyone in your workplace? One of the most effective ways to keep talented employees is to make sure they feel represented and valued. This is a long-term effort that needs to be prioritized every day and updated consistently.
Employee training refers to activities that seek to expand a worker’s knowledge or skills so that they can perform their job duties successfully. The success of training activities is measured by observing an employee's job performance after they've completed those activities.
There are many different types of training methods, including the use of lectures, workshops, seminars, tutorials, audio-video recordings, workbooks, and online learning.
Marketing professionals know that running a successful social media campaign takes a lot of strategic planning. Whether you’re raising money for a good cause or selling a product or service, reaching the right audience with the right platform is key.
Defective and dangerous products cause thousands of injuries in the United States every year. Any consumer who suffers personal or property damage from a faulty product may seek restitution from the manufacturer or seller of that product. Parties that are potentially liable for the sale of a defective or dangerous product include the manufacturer, a manufacturer of component parts, the wholesaler, and the retail store that sold the product to the consumer.