10 SEM Best Practices

Posted by Skye Learning Team on Apr 1, 2020 10:24 AM

Search engines will reward websites that contain relevant content related to a keyword search by ranking those websites higher in search results. A website will also want to use those targeted keywords in a way that will raise the page's visibility with various search engines.

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Subject Matter Expert Spotlight: Becca Van Nederynen

Posted by Katie Sica on Mar 20, 2020 11:10 AM

Becca Van Nederynen is an expert in remote management. She is Head of People Operations at Help Scout, a web-based help desk where 100 percent of staff work remotely. Her team focuses on recruiting, hiring, and developing employees who thrive remotely and strives to keep staff well connected in a virtual environment. She has previous experience working in database marketing, product marketing, product management, and user research.

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4 Tips for Managing Remote Employees

Posted by Jen Conroy on Mar 18, 2020 10:27 AM

The novel coronavirus outbreak has forced many companies to implement mandatory remote work, an arrangement that for many is completely new and daunting. And while employees can find a plethora of advice columns online on how to make telecommuting a positive experience, there is less guidance available for managers on how to effectively lead their remote staff. According to Owl Labs’ 2019 State of Remote Work report, 15% of remote employee managers surveyed received no level of training on how to manage this growing labor force.

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Top Challenges for Leading Remote Employees

Posted by Jen Conroy on Mar 17, 2020 11:34 AM

The remote workforce has substantially changed the labor market forever, from the hiring process to expected benefits, from employee retention to technology costs. Yet, only about three quarters of remote employee managers have received some level of training on how to manage this new labor force.

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Subject Matter Expert Spotlight: Dani Whitestone

Posted by Katie Sica on Mar 13, 2020 1:55 PM

Dani Whitestone is an accomplished entrepreneur and business coach with more than 20 years experience managing small businesses and mentoring small business owners. She was President and Founder of Musical Resources as well as Co-Founder and Director of Sales and Marketing for TurboLaw Software.

In 2018, Whitestone founded the Women’s Small Business & Leadership Network, where she serves as a small business mentor. This community offers support and mentorship for women small business owners; women interested in participating can join now on Facebook.

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Three Leadership Theories

Posted by Jennifer Ware on Mar 12, 2020 12:39 PM

The early approaches to studying leadership focused on identifying patterns of leadership behavior that resulted in superior performance. Such behavioral studies placed leaders' behaviors on a spectrum ranging from job-centered to employee-centered behavior.

In job-centered leader behavior, a leader focuses on the actual work of subordinates (e.g., explaining specific tasks and monitoring output), and her primary concern is the subordinates' performance. On the other end of the spectrum, employee-centered leader behavior seeks to elicit superior performance from subordinates by focusing primarily on the human aspects of the group (e.g., motivation, job satisfaction) rather than the subordinates' tasks.

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Subject Matter Expert Spotlight: Ángel Hernández

Posted by Katie Sica on Mar 6, 2020 11:55 AM

Ángel Hernández is the International Business Director of Fetch Robotics, where he manages partners across twelve countries, builds relationships with Fortune 500 companies, delivers product and technical presentations, and more. He has an extensive background in technology, engineering, robotics, and industrial automation, including numerous roles as a robotics advisor and robotics engineer.

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The OMCP® Certification Process

Posted by Katie Sica on Mar 5, 2020 12:09 PM

Are you a digital marketing professional looking to advance your career? The Online Marketing Certified Professional (OMCP) certification is a premier, industry-recognized credential that reflects your mastery of online marketing concepts and best practices. 

There are three steps for earning your OMCP certification:

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Tips for Creating Effective Email Communications

Posted by Frank Connolly on Mar 4, 2020 12:46 PM

Even with the rise of social media and text messaging, good old-fashioned email remains one of the most effective marketing tools used in the for-profit world—and it continues to play a significant role in nonprofit fundraising, as well. Why? There are many reasons, but arguably the most compelling is cost. In general, it is estimated that it costs about 80 percent less to send a cultivated prospect an email than a printed direct mail package.

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Nonprofit Direct Mail Best Practices

Posted by Frank Connolly on Feb 27, 2020 9:35 AM

For nonprofit organizations, donor acquisition is the necessary foundation for every fundraising program. Two of the most common ways to identify new donors and also to re-engage existing contributors are direct mail and telemarketing.

Perhaps the most effective way to acquire a large number of first-time donors is to solicit their support by mail. Nonprofits use mail solicitation most frequently for annual campaigns. Using direct mail successfully, however, is not easy.

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