5 Common Social Media Marketing Mistakes That Small Business Make

Posted by Paul Terranova on Nov 13, 2019 11:15 AM

In the digital age, small businesses have limitless choices in how to market to their target audiences. Small businesses can use a variety of social media platforms, from Linkedin to YouTube. They can announce new product lines and directly respond to customer questions on Twitter for everyone to see. They can use geofilters on Snapchat to transform a person's face into a cyborg, dog, superhero, or taco. These marketing options are available even for businesses with limited budgets, and the possibilities are limited only by the marketer’s creativity.

Of course, it’s difficult to make a noticeable splash in a large body of water, and the internet is a virtual ocean. To be successful, a social media marketing campaign must be crafted and delivered strategically.

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Subject Matter Expert Spotlight: Kadesh Simms

Posted by Katie Sica on Nov 8, 2019 10:11 AM

Skye Learning is excited to spotlight Kadesh Simms, a subject matter expert for Skye’s aPHR™ Exam Prep Course. Simms has an MBA in human resource management, the SHRM-SCP credential, and over ten years of experience working in HR, project management, education management, and urban education.

Simms is Associate Vice President of Human Resources at IvyGate International Education Group. Her HR department serves more than 50 employees in over 15 U.S. states. She also collaborates with IvyGate’s global headquarters in Beijing, China.

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10 Steps for Developing a Marketing Plan

Posted by Skye Learning Team on Nov 6, 2019 9:15 AM

For entrepreneurs, a marketing plan is an essential resource, as it outlines the new venture's approach to attracting potential customers and convincing them to buy the products or services. It can also be used to obtain funding from investors.

Entrepreneurs rely on marketing plans to quantify expected marketing goals and results and provide a reference point for the organization; they also offer structure and direction for the marketing effort. In addition, a marketing plan can be employed to communicate marketing strategy and objectives to others in the organization.

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8 Stages of the Entrepreneurial Process

Posted by Skye Learning Team on Oct 29, 2019 11:47 AM

When starting a new venture or business, there is a sequential process that you can follow to help you stay on course. This process can be broken down into eight stages, starting with discovery and ending with implementation.   

Much of the entrepreneurial process is focused on developing a product or service and planning how to successfully introduce it into the marketplace. To do this successfully, you need strong leadership in place. Leadership is particularly central to Stage Four: Strategic Planning, in which the vision for the venture is established.

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Subject Matter Expert Spotlight: Debbie Nguyen

Posted by Katie Sica on Oct 25, 2019 10:47 AM

This week, Skye Learning is spotlighting Debbie Nguyen, a subject matter expert featured in Strategy for Nonprofit Organizations, available now on Skye!

Debbie Nguyen has nearly a decade of experience in the nonprofit sector. Currently, she is Director of Planning & Operations for Foster America, Youth Leadership Program Director for ASPIRE: Asian Sisters Participating in Reaching Excellence, and a grants writer for Positive Tracks. Through ASPIRE, Nguyen helps mentor and tutor Asian-American high school girls. Prior to this, as College Success Director at Let’s Get Ready, Nguyen served hundreds of low-income high school seniors preparing for college.

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5 Principles for Developing an Ethical Culture

Posted by Skye Learning Team on Oct 22, 2019 10:16 AM

Leadership and ethical conduct go hand in hand. Principled leaders demand principled behavior. In turn, ethical behavior is a foundation of effective leadership.

When it comes to organizational ethics, it starts at the top. No organization can achieve a sustainable ethical culture without senior management setting the example and leading the way.

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Subject Matter Expert Spotlight: Jim Stewart

Posted by Katie Sica on Oct 18, 2019 10:38 AM

Jim Stewart, PMP® and CSM®, is a project manager with over twenty years of experience who has overseen multi-million dollar international programs. A consultant, trainer, and mentor, Stewart helps organizations incorporate best practices, set up project management offices, run project planning workshops, and more.

Stewart is also a subject matter expert for Skye Learning’s PMP® Exam Prep Course and CAPM® Exam Prep Course, which prepare learners to pass the exams while providing all required professional development units (PDUs).

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3 Strategic Nonprofit Planning Processes

Posted by Frank Connolly on Oct 16, 2019 9:24 AM

Nonprofit leaders can employ the strategic planning process to keep the organization focused on its mission and goals. Strategic plans can be helpful in anticipating and responding to changes, building consensus within the organization, and keeping the operations of the nonprofit aligned with its mission. For example, leaders can target spending only on those programs and projects that are identified as vital, and they can link fundraising and applications for grants to the nonprofit's strategic vision.

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Subject Matter Expert Spotlight: Jo Budzilowicz

Posted by Katie Sica on Oct 11, 2019 9:15 AM

Jo Budzilowicz is Vice President of Development at The Documentary Group (TDG) in New York City, where she oversees all projects in development, supports the company’s high-level strategy, and establishes creative partnerships. She also appears as a subject matter expert in Skye Learning’s new Certificate in Leadership for Women in Business.

Budzilowicz has a wide range of experience within the film industry, from production to post-production to development. Prior to her work at TDG, she contributed to projects like the feature film Foreign Letters and the TV documentary special Saturday Night Live in the 2000s: Time and Again. Today, she oversees the development of premium documentaries for PBS, CNN, Netflix, Quibi, and more.

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Subject Matter Expert Spotlight: CL Tian

Posted by Katie Sica on Oct 4, 2019 10:27 AM

This week, Skye Learning is spotlighting CL Tian, a subject matter expert who appears in Skye’s Conversion Rate Optimization and Digital Marketing Strategy courses.

CL Tian is an expert in digital marketing and entrepreneurship who focuses on strategy, technology, and design for early- and growth-stage companies. She is also the founder of PINKOA, a Boston-based digital marketing firm. PINKOA helps its customers achieve their business growth goals and adapt to the latest consumer behavior using the most relevant cross-channel, multi-channel, and touch-point digital marketing strategies.

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