Paul Terranova

Paul Terranova
Paul is a Junior Content Editor at Skye Learning.

Recent Posts

5 Best Practices for Utilizing Search Engine Optimization

Posted by Paul Terranova on Dec 12, 2019 12:11 PM

Each year, Google answers more than two trillion search queries — which translates to more than three million searches per minute. This means that for every minute a business is not properly optimized for search engines, it is missing out on thousands of potential visitors and customers. Search engine optimization (SEO), the process of increasing the quantity and quality of traffic to a website through search engines, is a must for small businesses that engage in marketing online.

Here are 5 best practices for maximizing your results using search engine optimization.

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5 Common Social Media Marketing Mistakes That Small Business Make

Posted by Paul Terranova on Nov 13, 2019 11:15 AM

In the digital age, small businesses have limitless choices in how to market to their target audiences. Small businesses can use a variety of social media platforms, from Linkedin to YouTube. They can announce new product lines and directly respond to customer questions on Twitter for everyone to see. They can use geofilters on Snapchat to transform a person's face into a cyborg, dog, superhero, or taco. These marketing options are available even for businesses with limited budgets, and the possibilities are limited only by the marketer’s creativity.

Of course, it’s difficult to make a noticeable splash in a large body of water, and the internet is a virtual ocean. To be successful, a social media marketing campaign must be crafted and delivered strategically.

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