Paul Terranova

Paul Terranova
Paul is a Junior Content Editor at Skye Learning.

Recent Posts

Leveling Up: Knowing When It’s Time to Challenge Yourself

Posted by Paul Terranova on Mar 29, 2023 1:12 PM

It’s a common question among learners: How does a 200-level course differ from a 100-level course?

The simple explanation is that 100-level courses are introductory and present basic concepts and terminology about a subject, while 200-level courses are for learners who are ready for an intermediate level of difficulty. At the 200 level, a learner should be able to proceed through the course with minimal comprehension difficulties while effectively demonstrating their application and analytical skills. Most 200-level courses require a solid understanding of basic subject-area knowledge, and they also provide learners with ample opportunity to test themselves.

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How to Stand Out in Your Next Zoom Interview

Posted by Paul Terranova on Sep 17, 2020 2:11 PM

With the rise of videoconferencing, interviewers and job seekers alike are now able to conduct long-distance, face-to-face interviews, as well as increase efficiency, save time in the hiring process, and reduce travel costs. The COVID-19 pandemic has only accelerated and increased the use of videoconferencing platforms such as Zoom and Google Hangouts. However, videoconferencing is not without its obstacles, such as delays, connectivity issues, and moments of awkward silence. Here are some tips on what to expect and how best to stand out during a Zoom interview.

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5 Best Practices for Utilizing Search Engine Optimization

Posted by Paul Terranova on Dec 12, 2019 12:11 PM

Each year, Google answers more than two trillion search queries — which translates to more than three million searches per minute. This means that for every minute a business is not properly optimized for search engines, it is missing out on thousands of potential visitors and customers. Search engine optimization (SEO), the process of increasing the quantity and quality of traffic to a website through search engines, is a must for small businesses that engage in marketing online.

Here are 5 best practices for maximizing your results using search engine optimization.

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5 Common Social Media Marketing Mistakes That Small Business Make

Posted by Paul Terranova on Nov 13, 2019 11:15 AM

In the digital age, small businesses have limitless choices in how to market to their target audiences. Small businesses can use a variety of social media platforms, from Linkedin to YouTube. They can announce new product lines and directly respond to customer questions on Twitter for everyone to see. They can use geofilters on Snapchat to transform a person's face into a cyborg, dog, superhero, or taco. These marketing options are available even for businesses with limited budgets, and the possibilities are limited only by the marketer’s creativity.

Of course, it’s difficult to make a noticeable splash in a large body of water, and the internet is a virtual ocean. To be successful, a social media marketing campaign must be crafted and delivered strategically.

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