With the rise of videoconferencing, interviewers and job seekers alike are now able to conduct long-distance, face-to-face interviews, as well as increase efficiency, save time in the hiring process, and reduce travel costs. The COVID-19 pandemic has only accelerated and increased the use of videoconferencing platforms such as Zoom and Google Hangouts. However, videoconferencing is not without its obstacles, such as delays, connectivity issues, and moments of awkward silence. Here are some tips on what to expect and how best to stand out during a Zoom interview.

Each year, Google answers more than two trillion search queries — which translates to more than three million searches per minute. This means that for every minute a business is not properly optimized for search engines, it is missing out on thousands of potential visitors and customers. Search engine optimization (SEO), the process of increasing the quantity and quality of traffic to a website through search engines, is a must for small businesses that engage in marketing online.

Here are 5 best practices for maximizing your results using search engine optimization.

In the digital age, small businesses have limitless choices in how to market to their target audiences. Small businesses can use a variety of social media platforms, from Linkedin to YouTube. They can announce new product lines and directly respond to customer questions on Twitter for everyone to see. They can use geofilters on Snapchat to transform a person's face into a cyborg, dog, superhero, or taco. These marketing options are available even for businesses with limited budgets, and the possibilities are limited only by the marketer’s creativity.

Of course, it’s difficult to make a noticeable splash in a large body of water, and the internet is a virtual ocean. To be successful, a social media marketing campaign must be crafted and delivered strategically.