The terms search engine marketing (SEM) and search engine optimization (SEO) are widely used in the marketing industry. Digital marketers define both terms as the marketing of a business online, using both paid advertisements that appear on search engine results pages (SERPs) as well as unpaid methods (SEO). Search engine marketing is a strategy for promoting increased website traffic and visibility. The bulk of SEM is conducted primarily through paid advertising.
While some companies focus solely on improving their website ranking through SEO, others may rely heavily on paid search to generate sales on their websites. Many companies use a combination of paid and unpaid marketing methods. Check our latest infographic to learn about some key differences between SEM and SEO.