Israel Kloss is Founding Principal of Findable Consulting, Co-Founder of Learn to Earn, and a Business Intelligence Insights Developer at Analog Devices. What’s more, Skye Learning is excited to announce that Kloss is a subject matter expert for Skye’s forthcoming Introduction to Google Analytics course.
Kloss has extensive experience in data analytics with a background in predictive analytics and data modeling using JMP, SAS, SPSS, and R. Findable Consulting uses these technologies to provide clients with predictive analytics, expertise mining, opportunity mining, and competitive intelligence. On the humanitarian side, Learn to Earn teaches computer science skills to secondary school students in East Africa while building long-term mentorship opportunities.
Below, Kloss explains what conversions are and describes how to track conversions in Google Analytics:
To hear more from Kloss—and to learn about Google Analytics, digital measurement, search engine optimization, and more—keep an eye out for Introduction to Google Analytics, available soon on Skye!