This week, Skye Learning is excited to spotlight Stephanie St. Martin, whose expert commentary appears in numerous Skye courses: Search Engine Optimization, Social Media Marketing, and Content Marketing.

St. Martin is a Senior Marketing Manager at Archetype Consulting and a board member for the University of South Florida’s Digital Marketing Advisory Board. St. Martin specializes in SEO, social media, content marketing, keyword research, querying, and more. She has also taught philosophy, was the featured Pet Blogger for Boston.com, and is known for sending handwritten thank you cards.

Creating an effective marketing strategy requires more than just putting together a plan. Evaluating your existing marketing efforts, setting clear goals, and establishing meaningful KPIs are just some of the things that you need to keep in mind. To learn more about how to develop an effective marketing strategy, check out the seven tips in our latest infographic.

Have you ever had customer complaints posted to your social media channels? As the saying goes, an ounce of prevention is worth a pound of cure. Rather than being caught off-guard when disgruntled customers show up in your social media feeds, create a plan for how to handle complaints when they arise.

While each industry and organization is unique, the following five tips are universal best practices when it comes to managing customer complaints.

Social media marketing has quickly become an essential piece of an organization's marketing strategy. With millions of potential customers trafficking the Internet on a daily basis, social media platforms serve as centralized hubs for conversation and content sharing. Engaging with social media allows organizations to add their voices to the conversation and ultimately increase sales, promote brand recognition, and foster customer loyalty.

A clear strategy is the essential foundation for any successful digital marketing effort. Our latest Skye Learning video outlines the five key questions you need to ask as you develop your digital marketing strategy.

In December 2000, 20th Century Fox released the inexplicably successful Dude, Where’s My Car?, a motion picture so puerile that the Chicago Tribune suggested audiences would leave the theater exclaiming, “Dude, I can’t believe I sat through that movie!” During that same week, a tech startup named Google released its toolbar extension, integrating its cutting-edge “page rank” search engine into browsers.

Google’s subsequent meteoric rise gave us the industry of search engine optimization, whose practitioners soon discovered a principle long embraced by Hollywood: You’ll never go broke giving people what they want.