Have you ever purchased a product based on the recommendation of a friend, family member, or colleague? It's an accepted principle of marketing that consumers tend to trust and follow personal recommendations—usually from family and friends—more than they trust traditional advertising messages. And, in the digital age, a growing number of consumers are also following advice and recommendations from people they don't know but still trust: influencers.
Influencers and content marketing go hand-in-hand. Finding the right influencer to produce your content can help amplify your content marketing strategy; the influencer lends her earned consumer trust and unique perspective to a piece of your content—or to your entire campaign. But how can you know which influencers are "right" for your brand? Check out our latest infographic to learn more about the criteria for influencer marketing.