Whether you work in business or high tech, entertainment or the arts, creativity can open the door to your future success. But how can a person become more creative? Our latest Skye Learning video explains the latest thinking on the psychology of creativity, including the crucial concept of "lateral thinking."
Is SEO As Optimal As We Think It Is?
In December 2000, 20th Century Fox released the inexplicably successful Dude, Where’s My Car?, a motion picture so puerile that the Chicago Tribune suggested audiences would leave the theater exclaiming, “Dude, I can’t believe I sat through that movie!” During that same week, a tech startup named Google released its toolbar extension, integrating its cutting-edge “page rank” search engine into browsers.
Google’s subsequent meteoric rise gave us the industry of search engine optimization, whose practitioners soon discovered a principle long embraced by Hollywood: You’ll never go broke giving people what they want.
Behind the Scenes of Social Media Marketers
Marketers today understand that most of their target audience is using some type of social media platform. Social media is a great way for people to connect with one another, and it also provides an opportunity for businesses to connect with their consumers. Marketers use different forms of social media marketing to advertise to their target markets. By using various social platforms, they can create partnerships with social media influencers, post engaging videos, and use strategic hashtags, among other things. For more on social media marketing, check out our latest infographic that covers some of the most popular social media advertising tactics.
Is a Nonprofit Right for You?
If you’re thinking about going to work for a nonprofit (or even starting your own), you should know that the nonprofit world is not for everyone. Our latest Skye Learning video explains eight key differences between nonprofit organizations and for-profit companies, to help you decide which one would be the better fit for you.
Jon Katzenbach’s 5 Motivational Paths
All managers strive for a high-performing workforce. But without motivation, it can be difficult to get that level of commitment or excitement from staff. Our latest infographic highlights Jon Katzenbach’s Five Motivational Paths and provides real-world examples to help you discern which path might be most effective for your workforce.
Beware the Cryptojacker!
News headlines constantly remind us of the volume of cyberattacks targeting major retailers, banks, hospitals, and individuals like you and me. Some of these attacks involve a high level of complexity, but until recently most have been fairly basic—recycled from older malware and repurposed by attackers for different goals. That’s all starting to change now.
What to Do When the Words Won’t Come to You
Can’t find the right words to put on the page? Writer’s block is one of the most frustrating problems any writer can face. There’s no magic cure-all, but our latest video offers practical tips to help you overcome the blockage and get your keyboard humming again.
7 Tips for Writing Smart, Professional Emails
Since it first became the preferred method of business communication, email has stood the test of time: it remains a convenient, efficient, inexpensive, and effective way to relay information to your professional contacts. But the many benefits of email go hand-in-hand with some real disadvantages.
Public Speaking Made Easy – Or at Least Less Terrifying
Many public-opinion surveys have shown that Americans fear public speaking more than anything else – even more than death itself. But they really shouldn’t: if you can follow just a few basic steps, you can banish those public-speaking jitters forever. Our latest Skye video shows you how.
7 Tips to Being a Successful Project Manager
Imagine you’re working hard on a project you believe in, and you are really enjoying the work. But the project reaches a critical inflection point, and you realize that it’s completely over budget, off schedule, and in danger of being branded a failure. Most of us have been there, and it is often unclear exactly what went wrong. That project was likely suffering from bad-project-management-itis, a very common phenomenon.