Marketers today understand that most of their target audience is using some type of social media platform. Social media is a great way for people to connect with one another, and it also provides an opportunity for businesses to connect with their consumers. Marketers use different forms of social media marketing to advertise to their target markets. By using various social platforms, they can create partnerships with social media influencers, post engaging videos, and use strategic hashtags, among other things. For more on social media marketing, check out our latest infographic that covers some of the most popular social media advertising tactics.