This week, Skye is following up again with Stephanie St. Martin, Senior Marketing Manager at Archetype Consulting and expert in all things marketing—including social media marketing, content marketing, and search engine optimization.

Below, Stephanie St. Martin explains the evolution of SEO and content marketing:

As part of its "Project Oxygen," designed to improve managerial performance, Google analyzed more than 10,000 performance reviews, feedback surveys, and other reports to figure out what makes a manager effective. After analyzing the data, the company circulated eight behaviors that managers could model to improve the quality of their management. Check out our latest infographic to learn more.

This week, Skye Learning is excited to spotlight Stephanie St. Martin, whose expert commentary appears in numerous Skye courses: Search Engine Optimization, Social Media Marketing, and Content Marketing.

St. Martin is a Senior Marketing Manager at Archetype Consulting and a board member for the University of South Florida’s Digital Marketing Advisory Board. St. Martin specializes in SEO, social media, content marketing, keyword research, querying, and more. She has also taught philosophy, was the featured Pet Blogger for Boston.com, and is known for sending handwritten thank you cards.

Skye Learning is excited to spotlight Roderick Fraser, a subject matter expert whose expert commentary is featured in Introduction to Emergency Management in the U.S. Fraser is a Certified Emergency Manager (CEM)^®, the President and Lead Consultant at Professional Leadership and Management LLC, a Senior Consultant at Summit Consulting Group, and a member of the MindEdge Learning Emergency Management Council.

Investors are tasked with making critical decisions. Using information gleaned from financial statements, investors will perform a variety of analyses to help them measure potential risks and rewards. Check out our latest infographic, which looks at six common analyses investors like to perform and provides sample benchmarks for each type of analysis.

Skye Learning is excited to spotlight Michael McCarthy, a subject matter expert whose expert commentary is featured in A Manager’s Guide to Blockchain and Strategy for Nonprofit Organizations. McCarthy is a serial entrepreneur, an executive coach, a blockchain instructor, and a strategy consultant to scores of start-ups worldwide.

Anyone trying to navigate today’s job market knows how important it is to stand out from the competition. That’s why defining and developing your own personal brand can be critical to your career success. But personal branding is about more than simple self-promotion, as our latest Skye Learning video explains.

A job interview provides the hiring organization with an opportunity to learn more about you as a potential employee. It gives you the chance to discuss your experience, skills, and career goals in relation to the job. It also allows you, the job seeker, to ask detailed questions about the organization and the position. Our infographic covers the five stages of the interviewing process to help you prepare for your next job interview.

Social media is transforming the way America does business, but it may be even more important in the nonprofit world. Nonprofits, after all, rely on personal connections to reach donors, and social media is all about forming personal connections. Janine Jacques – associate professor and Digital Media program chair at New England College of Business, and founder of her own nonprofit – explains it all in our latest Skye Learning video.

Microsoft Excel has become the industry standard program for data management in businesses of all sizes and across all industries. The adoption of Excel in the workplace knows no bounds, as science and engineering professionals use Excel to calculate statistical formulas and graphs; business and sales professionals use the program to develop invoice and revenue reports; administrative professionals use Excel to track expense reports, payroll, and contact lists; and accountants use it to calculate budgets, forecasts, and financial results.