This week, Skye Learning would like to spotlight Julia Campbell, a subject matter expert whose commentary is featured in numerous Skye courses: Social Media Marketing, Content Marketing, Modern Marketing, Social Media for Nonprofits, and Principles of Marketing for Nonprofit Organizations.
Campbell is a digital marketing consultant and strategist, as well as the Founder and Principal of J Campbell Social Marketing. She is also a keynote speaker and author of Storytelling in the Digital Age: A Guide for Nonprofits. Campbell is passionate about training nonprofits to use digital tools to raise money and awareness for their organizations. She has a long history with the social good sector, from coordinating food drives as a child to volunteering at homeless shelters in high school to later assisting NGOs in Senegal, West Africa. Learn more about Julia Campbell at jcsocialmarketing.com!
Below, Campbell explains how content marketing creates value and showcases expertise. But which content marketing track should you take, and how many channels should you pick? Click on the video to learn more:
Hear more from Julia Campbell and learn more about content marketing—including the online marketing funnel, the role of influencers, and the benefits of popular content marketing channels—through Content Marketing, available now on Skye. Plus, learn more about digital marketing, including conversion rate optimization, marketing automation, and paid search, through Skye’s Certificate in Digital Marketing.