This week, Skye Learning is spotlighting Brock Allen, a strategic marketing and business development consultant with over twenty years of experience in Vice President of Marketing roles. Skye was thrilled to include Allen’s expert commentary in Mobile Marketing, a course within Skye’s online Certificate in Digital Marketing.
As a consultant, Allen has architected viral campaigns, generated substantial qualified leads, and helped clients drive huge acquisitions. He has also served as a digital marketing expert for Boston Online Marketing. Previously, Allen worked at Blue Sky Technology Partners, QSI, and AWI.
In the video below, Allen discusses the categories of metrics that drive success or failure within a mobile campaign.
Mobile marketing skills are in high demand, as conversions are increasingly happening on mobile devices. Hear more from Brock Allen and enhance your mobile marketing skills through Skye’s online course Mobile Marketing. Or enroll in the Certificate in Digital Marketing to gain a full breadth of digital marketing skills, including mobile marketing, content marketing, conversion rate optimization, digital marketing strategy, marketing automation, paid search (PPC), search engine optimization, social media marketing, and web analytics.